Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Consumer healthcare trends Vietnam Asia
Cimigo, market research companies Vietnam Asia, market research reports Consumer Healthcare Trends Vietnam Asia explores the drivers behind the growth in the pharmaceutical industry, changing attitudes to healthcare, prevalence of diseases and treatments. The market research report on consumer healthcare trends Vietnam Asia, considers the relative influence of consumers, pharmacies and healthcare practitioners for marketing budgets.
Consumer awareness of healthcare is evolving rapidly. Cimigo, market research companies Vietnam Asia, market research reports Vietnamese Consumers Healthy Choices Vietnam Asia noted that there are not enough healthy brands to satisfy consumer desires. Household expenditure in Vietnam on healthcare remains dominated by traditional remedies which account for 60% of spend versus 40% for modern medicine.
Healthy marketing propositions are exploding in Vietnam today. Wellness marketing is behind many growth brands in Vietnam Asia. There were over 300 pharmaceutical TVCs (TV commercials) on air in Vietnam during 2015. The vast majority (over 80%) were from local pharmaceutical companies in Vietnam advertising traditional wellness remedies.
The growth opportunities for health and wellness remedies and modern medicine in Vietnam Asia will continue to be very strong. The key growth drivers are;
Cimigo Vietnam is an Asian focused consumer market research agency, we pride ourselves on being agile aided by the use of the latest technology to capture the true voice of consumers in Vietnam, Asia. All of our data collection is digital in Vietnam. Cimigo Vietnam has seven offices in Vietnam; Ho Chi Minh City, Hanoi, Danang, Can Tho, Hai Phong, Vinh and Nha Trang. Cimigo has one hundred and thirty market researchers in Vietnam and six hundred field interviewers armed with tablets. Cimigo operates five call centres, an online panel and numerous online and on mobile communities for market research.
Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Changes in Vietnamese consumer behaviour during Covid
Jul 05, 2021
Changes in Vietnamese consumer behaviour during Covid have intensified during the series of
Vietnam Consumer Trends 2021
Jul 09, 2021
Covid’s impact on Vietnam’s economic progress and consumer dynamism In this article and the
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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