Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Crisis Response – Do you know what the consumer are saying about your brand?
When a crisis breaks, every minute counts. Early intervention can prevent the spread of salacious gossip, misinformation and guesswork by the under-informed.
Cimigo has an industry-leading social media tracking unit based in Asia which can be mobilised from the earliest stages of a communications crisis across multiple territories and in any language. Tracking levels of chatter, sentiment, verbatim quotes on the issues and offering strcutured analysis and actionable insights we can help brands mitigate disasters and even turn them to their advantage. In today’s world of instantaneous communications, the greatest communicators are likely to be the winners, while those who remain silent are judged by the masses.
The image above shows the first three days of “chatter” around the issue of the contamination of milk powder sold into the supply chain by Fonterra. Our system tracks the number of mentions by the hour and can be reported back to brands on a day-to-day basis, showing which brands end up tainted and which manage their communications effectively. An essential measure in a multi billlion dollar and highly emotional category in Asia.
If your brand is involved in the powdered milk category in Asia, contact us at ask@cimigo.com to see how we can help to avert a disaster by being well informed.
Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Changes in Vietnamese consumer behaviour during Covid
Jul 05, 2021
Changes in Vietnamese consumer behaviour during Covid have intensified during the series of
Vietnam Consumer Trends 2021
Jul 09, 2021
Covid’s impact on Vietnam’s economic progress and consumer dynamism In this article and the
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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