Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
How connected are Vietnamese consumers really?
Richard Burrage presented a snapshot of the digital landscape in Vietnam to members of the American Chamber of Commerce’s ICT committee. Speaking alongside representatives of the tech industry under the banner title of “Where Tech Meets Marketing”, Richard spoke about the explosive growth of online engagement in Vietnam and cited some examples of local success stories alongside the global behemoths like Facebook and Twitter.
Richard noted the extraordinary levels of mobile engagement and pointed out the prevalence of native apps in Vietnam with case studies of Zalo and other homegrown players. Looking ahead, Richard posed questions for the group as to their readiness for the next wave of development and offered some thoughts as to how to prepare.
The full presentation can be viewed and downloaded here
Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Changes in Vietnamese consumer behaviour during Covid
Jul 05, 2021
Changes in Vietnamese consumer behaviour during Covid have intensified during the series of
Vietnam Consumer Trends 2021
Jul 09, 2021
Covid’s impact on Vietnam’s economic progress and consumer dynamism In this article and the
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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