Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Joe Wheller and Matt Millard present “Branding, It’s An Emotional Business” at ERC Institute
Joe Wheller, Cimigo Vietnam’s Managing Director continued an ongoing partnership with the ERC Institute in Ho Chi Minh City by presenting to a group of MBA, Marketing and business students on the role of emotional response in building brands. Joe’s talk focused on potential pitfalls for creatives and brand owners in creating their advertising. The presentation was based on findings from the Asia Emotions Study – Asia’s largest emotional resonse study to date, which used advanced 3D facial imaging technology to gauge intstantaneous emotional response to TV commercials.
Joe was joined by Cimigo’s Group Director of Marketing, Matt Millard, who spoke about the power of emotion in building strong brands.
Matt’s presentation can be downloaded at Cimigo’s Slideshare page. If you are interested to hear Joe’s presentation, please contact us.
Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Changes in Vietnamese consumer behaviour during Covid
Jul 05, 2021
Changes in Vietnamese consumer behaviour during Covid have intensified during the series of
Vietnam Consumer Trends 2021
Jul 09, 2021
Covid’s impact on Vietnam’s economic progress and consumer dynamism In this article and the
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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