Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Korean soft power gets physical in Vietnam Asia
Korean soft power has been nothing but soft, over the past two decades a deluge of Korean TV drama series, music and models has had a far greater influence on Vietnamese pop culture than any other country. This soft power has been instrumental in driving the success of Korean beauty, cosmetic and personal care brands.
Emart is the largest retailer in Korea was founded in 1993 by Shinsegae as the first discount retailer in South Korea. Emart opened the first 12,000 square metre retail store in December 2015 in Saigon, Vietnam with a proposition of a happy hypermarket . Emart has plans for many more stores across Vietnam. Emart is the second major Korean player in the retail landscape in Vietnam after Lotte Mart. Emart should be able to leverage Korean soft power in Vietnam into sales and impact consuemr shopping behaviour. The first store is located at 366 Phan Văn Trị, phường 5, Go Vap, HCMC.
More hot consumer market research trends Vietnam Asia
Celebrating 19 years of market research today
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Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
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Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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