Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Explore how Vietnamese consumers make buying decisions
Join us to explore how Vietnamese consumers make decisions and the marketing implications for your business. Friday, 15th November 2019 (08:30 AM – 12:00 PM) @ Dreamplex Ampitheater, 195 Điện Biên Phủ, Bnh Thanh District, HCMC.
Learn how consumers think fast (system1) and think slow (system 2)
We will be drawing on our experiments with Vietnamese consumers, the latest theory and the marketing implications in our upcoming seminar series where the latest thinking in behavioural economics meets marketing.
Explore how Vietnamese consumers make decisions and the marketing implications for your business. Decision making is rarely rational, learn how consumers think fast (system1) and think slow (system 2).
The seminar will explore the latest behavioural economics theory, share Vietnamese consumer experiments and the implications for your marketing.
Every event participant will receive:
Don’t miss out on these important insights to boost your business. Should we go on shorter or longer vacations? Why do we make some purchases, but not others? How much do prices and preferences matter? Do we really value having more to choose from? Is it the experience that matters, or the memory of the experience? In this seminar we will weigh in on the answers to these questions using a simple framework of how the brain functions when making a decision, namely using System 1 – thinking fast – or System 2 – thinking slow.
It will be demonstrated in a variety of contexts how the daily decisions of Vietnamese consumers deviate from what an economist would call “rational” – System 2 thinking – and would more aptly be described as “instinctual” – System 1 thinking. We will explore how the cognitive overload Vietnamese consumers experience from our complex world affect how our brain works, before entertaining the implications for marketing as it relates to pricing and the overall customer experience.
Speakers
Graeme Walker, Professor of Economics, Fullbright University
Richard Burrage, Managing Director at Cimigo
Agenda
Ticket Information
Questions Please email ask@cimigo.com with any questions
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