Mobile app growth SE Asia

Source App Annie 2015 Retrospective Report

Mobile app growth soars in Asia

App Annie has reported mobile app download growth soared by 60% in Vietnam, 50% in India and 40% in Indonesia in 2015.  The challenge is in generating revenue from a mobile app in SE Asia where most e-commerce remains cash on delivery. Consumer use of credit cards in these emerging markets in Asia is low, the banked population being largely limited to salary transaction accounts.

Consumers in these Asian economies may well leapfrog credit cards and move directly to mobile payment services but the regulatory and infrastructure development in nascent today. Mobile apps in these markets have limited opportunities to monetise (for example from yet niche mobile advertising spend). This in turn stifles local development and investment. Consumers are smart phone armed and ready to engage on mobile today.  When the financial infrastructure and consumer willingness to engage in mobile payments will enable this to be profitable, remains to be seen.

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“Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."”

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