Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Personalised packaging
More brands seek to involve their consumers with personalised packaging for viral marketing in Asia. For Vietnamese Woman’s Day on 8th March, Vaseline launched a campaign Only You, where consumers could add their photo to the Vaseline Healthy White Instant Fair variant. Photos could be submitted online or taken at a Vaseline booth in shopping malls.
Personalised packaging plays to Asian consumers’ desire to share photos and new experiences on social media. Involving consumers in such a personal way is key to the success of many viral campaigns.
Coca-Cola Vietnam first personalised packaging on their Coke cans in mid 2014 with Vietnamese names to popular success and a strong viral marketing impact. The campaign evolved to adding emoticons in 2015. In Coke’s own words; leveraging emoticons which are integral to youth’s social currency is a way to boost the brand’s relevance in this mobile and digital era, giving us a much richer ground to engage with our consumers.
More hot consumer market research trends Vietnam Asia
Cimigo, a market research agency Vietnam, Asia presents the latest consumer trends
Celebrating 19 years of market research today
Jul 14, 2021
Celebrating 19 years of market research today. A huge thanks to all the team at Cimigo (past
Changes in Vietnamese consumer behaviour during Covid
Jul 05, 2021
Changes in Vietnamese consumer behaviour during Covid have intensified during the series of
Vietnam Consumer Trends 2021
Jul 09, 2021
Covid’s impact on Vietnam’s economic progress and consumer dynamism In this article and the
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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