Effective Advertising that Sticks
Learn from the best, the worst and the mediocre. Cimigo TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective.
Cimigo’s TV and video advertising research investigates performance on over 450 advertisements to make identify the essential ingredients of effective communications.
You can find a video of this presentation here.
Cimigo AdTraction measures;
Advertising liking and appeal
Surprise and novelty
Emotional and behavioural impact
Brand role in the ad
Convincingness of the key message
Advertising reach and brand recall
Perceived main message
Most memorable scene
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager