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This Vietnam consumer market research report presents insights into brand communications around FIFA World Cup 2014. Cimigo, market reaserch company, surveyed 600 consumers 18-35 years of age in urban Vietnam to understand what makes them tick and which brand activities are resonating during the FIFIA Word Cup 2014. Read on to see which brands won, official sponsors versus opportunists, which communications cut through and which promotions motivated sales.
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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