Indonesia car survey: overcoming barriers of car purchase
Oct 08, 2024
Demand for passenger cars is declining The Indonesian automotive market in 2024 presents both
Vietnam uninterrupted: a twenty-year journey
Trends in Vietnam. Witness Vietnam’s transformation in Vietnam uninterrupted: a twenty-year journey. Uncover the dramatic economic and social shifts that have reshaped Vietnam. From a booming manufacturing to a tech-savvy society, explore the trends shaping Vietnam’s dynamic consumer market.
Market research expert Richard Burrage of Cimigo provides unparalleled insights. Each trend is depicted with a photographic postcard from then in 2003 and twenty years later, now in 2023. The book marks his journey by highlighting the key trends in Vietnam; critical observations of the profound changes that shape this dynamic country.
Please enjoy this then-and-now perspective and perhaps it may help you reflect on your journey over the past 20 years.
View e-book hereBuy hard copy here
The book explores changes in Vietnam that the author has witnessed over the last twenty years. The focus is on market and consumer trends that continue to shape dynamic Vietnam. The trends highlighted include Vietnam’s economy, Vietnam’s manufacturing, Vietnam’s international trade, Vietnam demography, Vietnamese digital transformation and Vietnam’s retail landscape. Vietnamese culture and society trends include Vietnamese household shopping. Vietnamese wealth, Vietnam’s travel, Vietnamese tourism, Vietnamese brands, Vietnamese fashion, Vietnamese beauty care, Vietnamese masculinity, Vietnamese health and wellness, Vietnamese socialising and on-premise habits and Vietnamese media behaviour.
Richard is a UK national and resides in Ho Chi Minh City with his three children, where he has lived since 1997. Richard founded the market research agency Cimigo in 2003. Richard speaks regularly on consumer trends, innovation, advertising and customer experience. He enjoys guiding clients through innovation and has facilitated the creation of over sixty brands in Vietnam. Richard is passionate about understanding people through an ethnographic ‘lens’. This book is his tribute to all who have helped him on his journey with Cimigo in Vietnam over the past twenty years.
End.
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Vietnam retail banking 2024
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Vietnam uninterrupted: a twenty-year journey
Mar 18, 2024
Trends in Vietnam: Vietnam uninterrupted: a twenty-year journey Trends in Vietnam. Witness
Hy Vu - Head of Research Department
Joe Nelson - New Zealand Consulate General
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York Spencer - Global Marketing Director
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Dr. Jean-Marcel Guillon - Chief Executive Officer
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Kelly Vo - Founder & Host
Thanyachat Auttanukune - Board of Management
Hamish Glendinning - Business Lead
Thuy Le - Consumer Insight Manager
Richard Willis - Director
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - CMI Manager
Cimigo’s market research team in Vietnam and Indonesia love to help you make better choices.
Cimigo provides market research solutions in Vietnam and Indonesia that will help you make better choices.
Cimigo provides a range of consumer marketing trends and market research on market sectors and consumer segments in Vietnam and Indonesia.
Cimigo provides a range of free market research reports on market sectors and consumer segments in Vietnam and Indonesia.
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