Indonesian consumers on Jakarta’s pollution and ganjil genap
A Cimigo study of Indonesian consumers on Jakarta’s Air Pollution and Ganjil Genap expansion. Indonesian consumers in Greater Jakarta caste a spotlight on Jakarta’s air pollution. As one of the most densely populated megapolitan areas in Southeast Asia, the city seeks to cope with explosive population and economic growth. Jakarta’s air pollution comes from a “perfect storm” of extremely heavy traffic in the city, lax emission controls for vehicles and seasonal contribution of smog from forest fires in other parts of Indonesia. Residents and local media have raised alarms on Jakarta’s air pollution that has affected health and quality of life.
The local government (Pemprov DKI) has proposed some solutions in response. The “ganjil genap” (odd-even) road system, which has been in effect for a few years now, seeks to alleviate traffic by “halving” the number of personal cars on the road during peak hours and to encourage car users to switch to public transportation. The “ganjil genap” system restricts personal vehicle access to some main roads in Jakarta during peak hours based on their license plate number – those with registration plates ending in an odd digit (“ganjil”) are allowed to use the roads on odd-numbered dates in the calendar, and likewise for even (“genap”) numbers. A high profile expansion of the “ganjil genap” system which increases the number of mains roads under this policy was implemented by Pemprov DKI, with the aim of tacking Jakarta’s air pollution.
Cimigo spoke to 300 Indonesian consumers in Greater Jakarta in August-September 2019, focusing on those who commute in and around the city, to listen to their view on Jakarta’s air pollution and what they think about Pemprov DKI’s policy of “ganjil genap” expansion. The report is available for free download.
Thu Phung - CTI Manager
Tania Desela - Senior Product Manager
Dennis Kurnia - Head of Consumer Insights
Aimee Shear - Senior Research Executive
Louise Knox - Consumer Technical Insights
Vo Thi Thuy Ha - Commercial Effectiveness
Richard Willis - Director
Geert Heestermans - Marketing Director
CMI Manager - Shiseido Asia Pacific