Opportunity

“Thật là điên rồ, căng thẳng và tôi chỉ có thể hét lên.” Với cả cha mẹ trong lực lượng lao động, việc bắt đầu ngày học sớm và cần phải vượt qua giao thông, không có gì lạ khi các gia đình cảm thấy khó chịu vào buổi sáng. Các bà mẹ đặc biệt có những thách thức mâu thuẫn trong việc chăm sóc con cái, trở thành một người vợ tốt và một người phụ nữ làm việc cùng một lúc. “Phù… thế là kiệt sức.”

Solution

Cimigo đã có một chuyến đi sâu vào kinh nghiệm ở trường. Chúng tôi lau mũi, gắt gỏng vào bài tập về nhà, đút thìa cho các em nhỏ và cố gắng mặc quần áo đi làm cùng một lúc. Chúng tôi nói chuyện với các bà mẹ, chúng tôi nói chuyện với trẻ em, chúng tôi nói chuyện với các giáo viên. Cung cấp cho gia đình những bữa ăn sáng chỉ là một trong những thử thách mà mẹ phải đối mặt mỗi ngày. Các bà mẹ muốn sự thuận tiện nhưng đồng thời họ muốn đảm bảo con họ có một khởi đầu tốt trong ngày. Đó là một vấn đề nan giải – cung cấp cho họ những gì mà tiện lợi, truyền thống và đầy đủ nhưng đảm bảo họ sẽ nhận được tất cả những gì họ cần.

Result

Chúng tôi đã hỗ trợ các bà mẹ của chúng tôi bằng cách xác định danh mục sản phẩm mới khiến họ và con họ rất hạnh phúc. Điều này tạo ra một danh mục tạo ra một phần tương đương với bảy phần trăm giá trị trong năm đầu tiên.

View all case studies here >>

Phát triển chiến lược cho trải nghiệm khách hàng

Th6 22, 2021

Cùng nhau, chúng tôi phát triển nên một chiến lược khách hàng mới và kế

Trẻ em ăn vặt ở thành thị và nông thôn Việt Nam

Th6 30, 2021

Một người mới tham gia thị trường muốn hiểu về những thời điểm tốt

Chiến dịch TVC trên YouTube

Th7 01, 2021

Thu Phung - CTI Manager

"Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project.""
“Cimigo is not the type of agency that "fill in the template", but it's customized as per the needs and expectations of Client. Cimigo makes research interesting by applying new approaches to address the business issue, for example, it's known by default that product test is CLT, but at Cimigo, we did group debate for deeper understandings and insights and that resulted as a winning product which is selling well in the market. Last but not least, Cimigo makes me understand that research is a journey, not just a project."”

Tania Desela - Senior Product Manager

"It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend them."
“It was a pleasure working with Cimigo. Their expertise in consumer and market research was a significant benefit as they assisted our organization in understanding our market position in more detail and validating our hypothesis in go-to-market strategy. We were more than happy with the findings and would definitely recommend them.”

Dennis Kurnia - Head of Consumer Insights

"Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found them to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with their fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism."
“Over the last 5 years I have worked with Cimigo on a wide array of projects, ranging from market segmentation to product testing. At all times, I found them to be swift in response and providing high quality insights and business recommendations applicable to our business. Furthermore, I am satisfied with their fieldwork quality despite the crunched timeline that we had in some projects. Overall, I highly recommend Cimigo for their professionalism.”

Aimee Shear - Senior Research Executive

"We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet the team were incredibly accommodating through their patience, flexibility and commitment. Not only were the team supportive during the set up of our project, but we were really impressed by the outputs delivered – they were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again. "
“We partnered up with the Cimigo team on what was a particularly challenging project – we were faced with numerous timeline delays and logistical concerns – yet the team were incredibly accommodating through their patience, flexibility and commitment. Not only were the team supportive during the set up of our project, but we were really impressed by the outputs delivered – they were insightful, rich and very comprehensive. Cimigo were brilliant partners to work with and we look forward to working with them again. ”

Louise Knox - Consumer Technical Insights

"Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. You did a great job. Thank you for your patience and perseverance with getting this off the ground."
“Just to say a huge thank you for all of the film footage. We are absolutely delighted with it all. The Vox Pops are really interesting and have turned out very well – those ladies were great at talking spontaneously. You did a great job. Thank you for your patience and perseverance with getting this off the ground.”

"Through past 1 year working with Cimigo we can see the high dedication, good business sense and great client service from Cimigo client service team led by Ankur Sharan. Ankur's team always demonstrate a high standard of client service with high flexibility, trying to offer most convenient/ suitable options for clients although sometimes it is quite stretching for Cimigo team. Cimigo team also quite often offers very interesting approaches to solve our research objective, I personally appreciate the fact that the team can go extra miles trying to find out good methodology, insightful findings to answer MSD's business questions."
“Through past 1 year working with Cimigo we can see the high dedication, good business sense and great client service from Cimigo client service team led by Ankur Sharan. Ankur's team always demonstrate a high standard of client service with high flexibility, trying to offer most convenient/ suitable options for clients although sometimes it is quite stretching for Cimigo team. Cimigo team also quite often offers very interesting approaches to solve our research objective, I personally appreciate the fact that the team can go extra miles trying to find out good methodology, insightful findings to answer MSD's business questions.”

Richard Willis - Director

"HSBC are very pleased with the launch and they have had some very good coverage which I have attached. Your team have done an excellent job on this."
“HSBC are very pleased with the launch and they have had some very good coverage which I have attached. Your team have done an excellent job on this.”

Geert Heestermans - Marketing Director

"Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that"
“Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that Cimigo is and will be our strategic research agency. We are happy with your work and the way our projects are handled. You walked the extra mile and we are grateful for that”

CMI Manager - Shiseido Asia Pacific

"We have worked with CIMIGO over 2 projects in Vietnam. Thuong and her team has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Thuong, Nhu Tran and team for supporting us."
“We have worked with CIMIGO over 2 projects in Vietnam. Thuong and her team has proven to be reliable being on top of the projects, managing different stakeholders and business objectives. They are flexible in terms of ways of working and are able to cope with last minute changes. The research findings (Quant + Qual) have helped us understand Vietnamese in a deeper level, allowing us to make clear decisions to be successful in the market. Thank you Thuong, Nhu Tran and team for supporting us.”