Opportunity

From being known as an expert in therapeutic solutions, they were stretching their brand into the cosmetic space. Pending the launch of a cosmetic sub-brand, they needed to evolve the overall brand framework and identify the role for the cosmetic sub-brand.

Solution

Cimigo delivered an integrated process of strategy sessions and primary research allowing our client to develop a roadmap for moving their brand forward.

Result

Clear directions were set for total brand with strong buy-in across key stakeholders. A creative brief for the holistic communications development for the sub-brand was developed.

Case study: Globally strong yet locally challenged

May 28, 2021

"It’s a couple of beers and some snacks with the gang after

Stretching the brand

May 28, 2021

A niche player in the personal care category planned to expand

Strategy development for customer experience

May 28, 2021

"I have switched operator four times in the past 18