Opportunity

From being known as an expert in therapeutic solutions, they were stretching their brand into the cosmetic space. Pending the launch of a cosmetic sub-brand, they needed to evolve the overall brand framework and identify the role for the cosmetic sub-brand.

Solution

Cimigo delivered an integrated process of strategy sessions and primary research allowing our client to develop a roadmap for moving their brand forward.

Result

Clear directions were set for total brand with strong buy-in across key stakeholders. A creative brief for the holistic communications development for the sub-brand was developed.

Destination design and marketing

Jun 22, 2021

A renowned resort and casino in Las Vegas was

YouTube TVC campaign

Jun 30, 2021

A sports drink brand tested their YouTube TVC amongst 100 males aged 15-40 years, using an online

Off to university – overseas!

May 28, 2021

"Mum says I spend too much but I feel good when I look