Opportunity

An e-commerce company wanted to AB test 5 creative executions for a digital ad.

Solution

We tested cut through, messaging and brand through amongst 150 mothers.

Result

The best three were tweaked (for message clarity) and used in the campaign and those performing less well were dropped.  All this happened in 3 days and cost VND36,000,000

 

 

Case study: Globally strong yet locally challenged

May 28, 2021

"It’s a couple of beers and some snacks with the gang after

Stretching the brand

May 28, 2021

A niche player in the personal care category planned to expand

Strategy development for customer experience

May 28, 2021

"I have switched operator four times in the past 18