Opportunity

A baby care company launched a new range of products including baby lotion, baby wash and baby face cream.

Solution

We promoted online and collaborated with 300 mom influencers through multiple digital campaigns to maximise it’s reach.

Result

This led to a higher engagement than usual and the number of product queries also went up. The study took 5 days and cost VND72,000,000

Morning relief

May 28, 2021

"It is all I can do to get them presentable and clean in the morning.

Innovation programme

May 28, 2021

Strong pressure to come up with product concepts to revive a

Discovery programme

May 28, 2021

A dominant player in a fast moving category embarked on