Mums and their little ones
May 28, 2021
Well I see endless advertising for baby products. Come look in my
Innovation programme
Strong pressure to come up with product concepts to revive a brand operating across several beverage categories facing different challenges and opportunities.
Strong pressure to come up with product concepts to revive a brand operating across several beverage categories facing different challenges and opportunities.
A seamless process of best practice research fused with strategy sessions led by Cimigo kept the brand team on point with their discoveries. Strategy sessions gave the teams a contextual perspective of their brand versus competitors. Clear decision criteria were put in place for identifying the best product concepts.
Cimigo facilitated integration workshops, documented group learning’s and identified future challenges for each category thus providing the core input to marketing and R & D plans. We, together with category teams, identified the best concepts for development. Concept iteration with consumers led to optimal concepts. These were quantitatively validated producing volume, value and source-of-business projections with simulated investment scenarios for distribution and communications. Four distinct innovations were launched across six countries and multiple categories.
Mums and their little ones
May 28, 2021
Well I see endless advertising for baby products. Come look in my
New baby care products
Jun 30, 2021
A baby care company launched a new range of products including baby lotion, baby wash and baby
Loyalty in cappuccinos
May 28, 2021
"Well I paid my joining fee, I used the loyalty card for a while and I
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
Your customers are in control, so we talk to them on their terms, in the right place, at the right…
At Cimigo, we work to deliver real inspiration for your brands, not just insight. We uncover…
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