Opportunity

A diaper company wanted to test a packaging evolution, they had one global and one local option.

Solution

We surveyed 500 moms using diapers across different ages of babies between 3 months and 48 months.

Result

The results led the client team to a clear pack design choice, which better communicated their positioning and had greater shelf impact.  A few tweaks were required to functional icons on pack to improve communication.

All this happened in 10 days and cost the brand team    VND180,000,000.

Strategy development for customer experience

May 28, 2021

"I have switched operator four times in the past 18

Promoting retirement plans – simply

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“Why on earth would I save for my retirement; I have had four

Morning relief

May 28, 2021

"It is all I can do to get them presentable and clean in the morning.