Cimigo
Jun 22, 2021
Opportunity

A renowned resort and casino in Las Vegas was launching a new destination in Macau and Singapore.

Solution

Cimigo conducted a research programme spanning 12 countries and a spectrum of target segments ranging from MICE organisers to luxury shoppers, tour operators to potential travellers and property investors to high-end casino players.

Better choices

The results were used to direct better choices in the destination design, shopping mall proposition, entertainment concepts and programmes, food and beverage outlet choices, trade incentive programmes and destination marketing.

Destination design and marketing

Jun 22, 2021

A renowned resort and casino in Las Vegas was

AB test for digital advertisements

Jun 30, 2021

Making better creative execution

Optimising dairy concepts

Jun 30, 2021

A dairy company wanted to test a new product concept, so we tested two concepts to find the