Cimigo
Jun 30, 2021
Opportunity

A diaper company wanted to test a packaging evolution, they had one global and one local option.

Solution

Cimigo surveyed 500 moms using diapers across different ages of babies between 3 months and 48 months.

Better choices

The results led the client team to a clear pack design choice, which better communicated their positioning and had greater shelf impact.  A few tweaks were required to functional icons on pack to improve communication. All this happened in 10 days and cost the brand team VND160,000,000.

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AB test for digital advertisements

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Making better creative execution