New diaper packaging
Why on earth would I save for my retirement; I have had four children; I’ve educated them well - morally and academically.
A diaper company wanted to test a packaging evolution, they had one global and one local option.
We surveyed 500 moms using diapers across different ages of babies between 3 months and 48 months.
The results led the client team to a clear pack design choice, which better communicated their positioning and had greater shelf impact. A few tweaks were required to functional icons on pack to improve communication.
All this happened in 10 days and cost the brand team VND180,000,000.
AB test for digital ads
Jun 30, 2021
An e-commerce company wanted to AB test 5 creative executions for a digital
Mums and their little ones
May 28, 2021
Well I see endless advertising for baby products. Come look in my
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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