Opportunity

A diaper company wanted to test a packaging evolution, they had one global and one local option.

Solution

We surveyed 500 moms using diapers across different ages of babies between 3 months and 48 months.

Result

The results led the client team to a clear pack design choice, which better communicated their positioning and had greater shelf impact.  A few tweaks were required to functional icons on pack to improve communication.

All this happened in 10 days and cost the brand team    VND180,000,000.

Off to university – overseas!

May 28, 2021

"Mum says I spend too much but I feel good when I look

AB test for digital ads

Jun 30, 2021

An e-commerce company wanted to AB test 5 creative executions for a digital

Mums and their little ones

May 28, 2021

Well I see endless advertising for baby products. Come look in my