AB test for digital ads
An e-commerce company wanted to AB test 5 creative executions for a digital ad.
We tested cut through, messaging and brand through amongst 150 mothers.
The best three were tweaked (for message clarity) and used in the campaign and those performing less well were dropped. All this happened in 3 days and cost VND36,000,000
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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