Optimising dairy concepts
Building wining concepts to appeal to mothers with young babies.
A dairy company wanted to test a new product concept, so we tested multiple concepts to build the optional solution.
We spoke to 300 mums in an online survey, 100 with kids aged 0-12 months, 100 with kids aged 13-24 months and 100 with kids aged 24 to 36 months. Each group were shown slightly different concepts.
The results enabled the client to choose a winning concept by age of child with a clear guide on how to make incremental improvements. The study took 7 days from start to finish and cost the brand only VND120,000,000.
Optimising dairy concepts
Jun 30, 2021
A dairy company wanted to test a new product concept, so we tested two concepts to find the
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