Stretching the brand
A niche player in the personal care category planned to expand their product offering into uncharted territory.
The client was known as an expert in therapeutic solutions and they were stretching their brand into the cosmetic space. Pending the launch of a cosmetic sub-brand, they needed to evolve the overall brand framework and identify the role for the cosmetic sub-brand.
Cimigo delivered an integrated process of strategy sessions and primary research allowing our client to develop a roadmap for moving their brand forward.
Clear directions were set for umbrella brand with strong buy-in across key stakeholders. A creative brief for communications development for the sub-brand was developed.
Positioning that resonates
May 28, 2021
"Yes this milk-formula used to be very popular. But today they
Globally strong yet locally challenged
May 28, 2021
"It’s a couple of beers and some snacks with the gang after
Hy Vu - Head of Research Department
Joe Nelson - New Zealand Consulate General
Steve Kretschmer - Executive Director
York Spencer - Global Marketing Director
Laura Baines - Programmes Snr Manager
Mai Trang - Brand Manager of Romano
Hanh Dang - Product Marketing Manager
Luan Nguyen - Market Research Team Leader
Max Lee - Project Manager
Chris Elkin - Founder
Ronald Reagan - Deputy Group Head After Sales & CS Operation
Chad Ovel - Partner
Private English Language Schools - Chief Executive Officer
Rick Reid - Creative Director
Janine Katzberg - Projects Director
Anya Nipper - Project Coordination Director
Dr. Jean-Marcel Guillon - Chief Executive Officer
Joyce - Pricing Manager
Matt Thwaites - Commercial Director
Aashish Kapoor - Head of Marketing
Kelly Vo - Founder & Host
Thanyachat Auttanukune - Board of Management
Hamish Glendinning - Business Lead
Thuy Le - Consumer Insight Manager
Richard Willis - Director
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - CMI Manager
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