- Home > Leveraging Brand Image and Word-of-Mouth report
Leveraging Brand Image and Word-of-Mouth Report
1. Understand consumers 2. Understand your bank’s brand position Cimigo market research explores how to best leverage both to craft a campaign that generates revenue while getting people talking about your bank. International and local case studies are included. This presentation is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam.
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
Your customers are in control, so we talk to them on their terms, in the right place, at the right…
At Cimigo, we work to deliver real inspiration for your brands, not just insight. We uncover…
We regularly share news, views and events to help you understand the Voice of the Customer.
Cimigo regularly publishes market and industry research reports across the Asia Pacific region to…