- Home > Why Delighting Customers Matters in Vietnam
Delighting customers has a direct impact on long-term growth. Customers can rate their satisfaction with their retail bank high yet still not be likely to continue using their bank or recommend it to others. This presentation is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam. Cimigo market research explores what irks retail customers and what delights them. The presentation also reviews which consumer touch points may be best employed to extend customer relationships.
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
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