Opportunity

A dairy company wanted to test a new product concept, so we tested two concepts to find the optional solution.

Solution

We spoke to 300 moms in AB class, using an online survey, 100 with kids aged 0-12 months, 100 with kids aged 13-24 months and 100 with kids aged 24 to 36 months.

Each group were shown slightly different concepts.

Result

The result was a winning concept with suggested improvements for each concept.

The study took 7 days from start to finish and cost the brand only VND120,000,000.

Innovation programme

May 28, 2021

Strong pressure to come up with product concepts to revive a

Discovery programme

May 28, 2021

A dominant player in a fast moving category embarked on

Stuck not loyal

Jun 22, 2021

"My bank is ok I’ll probably stick with it. I wouldn’t recommend it to