Platform strategy development
A leading carton packaging manufacturer was commencing long term strategic planning sessions.
Significant changes had happened in their categories and the different category managers needed a different perspective to help them bring priorities together, towards a coherent strategic platform.
Analysing their information was a starting point for a series of strategy sessions that culminated in a workshop.These processes led by Cimigo allowed the team to surface key priorities and focus their planning efforts on addressing them. The workshop was effective in providing a collaborative venue for the category managers, allowing them to share best practices, as well as discussing issues across their areas of responsibility.
Priorities set were then built into the country’s business plan, allowing the team to build a coherent set of marketing strategies that addressed the most important opportunities and threats.
YouTube TVC campaign
Jun 30, 2021
A sports drink brand tested their YouTube TVC amongst 100 males aged 15-40 years, using an online
Ha Dinh - Project Lead
Geert Heestermans - Marketing Director
Richard Willis - Director
Vo Thi Thuy Ha - Commercial Effectiveness
Louise Knox - Consumer Technical Insights
Aimee Shear - Senior Research Executive
Dennis Kurnia - Head of Consumer Insights
Tania Desela - Senior Product Manager
Thu Phung - CTI Manager
Linda Yeoh - Consumer & Market Intelligence Manager
Your customers are in control, so we talk to them on their terms, in the right place, at the right…
At Cimigo, we work to deliver real inspiration for your brands, not just insight. We uncover…
We regularly share news, views and events to help you understand the Voice of the Customer.
Cimigo regularly publishes market and industry research reports across the Asia Pacific region to…