Vroom, vroom. Cimigo is the main sponsor of the Macau F3 Grand Prix 2012

Cimigo is proud to be the main sponsor of Mücke Motorsport at the Formula 3 Macau Grand Prix this year. Our driver, Mitchell Gilbert, is one of the most exciting new talents in international motorsport. He did very well in the Macau Formula 3 Grand Prix on Sunday, and particularly so given it was his first time in this car, with a new F3 team and racing on the world’s most difficult street circuit for the very first time!

It was a brilliant day out on the track and in the pit lane with Mitch, as well as some of our long-term partner clients. There’s nothing like the adrenaline that comes from racing engines, the smell of the burning tires, and the intense atmosphere of the world’s best pushing the limits.

Is your brand truly delivering customer satisfaction?

Businesses that are successful in retaining loyal clients have shown over time to consistently increase profits from their installed client base, be that from cross selling or from vertical sales opportunities.   Our research shows that increasing customer satisfaction and retention by just 5% can increase profits by up to a staggering 75%!

In fact, we discovered that your dissatisfied customer will tell around 9 other people about their issue but only 4% of your dissatisfied customers will actually complain to you.  On the other hand, the satisfied customers will tell 5 to 6 other people about their positive experiences.

Understanding the drivers of customer satisfaction is vital to laying the framework for a successful customer retention strategy. Why wait for the next annual survey to check on the customer commitment to your brand?  Why not contact us to learn more about our recent research into this area? After all, it costs far less to keep a customer satisfied than to find a new one.

Staying afloat in the big data deluge

Date for the diary: The Market Research Society Asia Conference 19- 20 November 2012, Fairmont Hotel, Singapore.  Hear Cimigo speak on the impact of digital devices and technologies on customer behaviour across the region.  Learn how this leading edge research will impact your online branding strategy. Find out more: ask@cimigo.com