Cimigo’s teens consumer research in Vietnam covered 15 to 19 year olds in both Hanoi and Ho Chi Minh City. Cimigo will show that whilst there’s still a lot of feeling for some of the traditional elements of Tet (e.g. family gatherings and lucky money), teenagers in this demographic want greater independence and freedom.
We all know what Tet means – the journey home to celebrate with family, loved ones and old friends. It’s a time to look back on the year past, as well as looking ahead to what the new year holds in store. It’s a time to eat well, meet old friends, make new friends and take time out from the daily grind. Is it though, a holiday of relaxation? Cimigo’s consumer research for TET tells us that for more and more mothers, especially working mums, that’s no longer the case. Continue reading “Mum yearns for appreciation at Tet”
