Longstanding free-to-air Hong Kong TV station, TVB runs an annual awards ceremony celebrating the best in TVB programming. The TVB Anniversary awards are prestigious and eagerly awaited each year.
This year Cimigo, Asia’s leading independent market research company, was tasked with the recruitment of the primary judging panel.
The panel comprises creative practitioners, TV advertisement directors, advertiser representatives (Professional Panel) as well as general public (General Public Panel). These panels will provide scores for each entry, the top 5 highest score entries for each category are then selected and become the finalists who are put to the public vote.
For those who are interested, the winners were:
Most Popular Male Talent in a TV Commercial
Mannings – Mannings Beauty (Sean Lau Ching Wan)
– Advertising agency: Metta Communications Ltd.
– Production: Andrew Lee, Matt Tse, Silent Wong
Most Popular Female Talent in a TV Commercial
Hong Kong Ocean Park – Halloween Bash 2012 (Helena Law Lan)
– Advertising agency: Metta Communications Ltd.
– Production: Simon Fung
Most Popular Jingle in a TV Commercial
PCCW-HKT Ultimate Service
– Advertising agency: Uth Creative Group Limited
– Production: Charles Wong
Audience’s Choice Award
Manning – The Pink Smile Cat
– Advertising agency: Metta Communications Ltd.
– Production: Andrew Lee, Hardy Lam, Teddy Leung
Most Creative Award
City Chain Co, Ltd – 100 years
– Advertising agency: McCann Worldgroup Hong Kong
– Production: Spencer Wong, Irene Chan, Curtis Wong
Best Visual Effects Award
City Chain Co, Ltd – 100 years
– Advertising agency: McCann Worldgroup Hong Kong
– Production: Spencer Wong, Irene Chan, Curtis Wong
Most Creative Advertising Agency Award
Metta Communications Ltd.
Best of the Best Award
City Chain Co, Ltd – 100 years
– Advertising agency: McCann Worldgroup Hong Kong
– Production: Spencer Wong, Irene Chan, Curtis Wong
Dining, Food & Beverages
McDonald’s Restaurants (Hong Kong) Limited – Happy
– Advertising agency: DDB Group Hong Kong
– Production: Frankie Fung
Fashion & Beauty
dermes – Show The Beauty of Female
– Advertising agency: Metta Communications Ltd
– Production: Simon Fung
Finance & Real Estate
EPS EasyCash – How Many Points
– Advertising agency: Lowe Hong Kong
– Production: Emma Chan
Household
Tempo Toilet Paper – Perfect Man
– Advertising agency: Publicis Hong Kong
– Production: Terry Cheng, Kwong Chi Kit
Leisure, Entertainment & Hobbies
City Chain Co, Ltd – 100 years
– Advertising agency: McCann Worldgroup Hong Kong
– Production: Spencer Wong, Irene Chan, Curtis Wong
Telecommunication, Transport & Public Utilities
MTR Corporation – Maintenance Team
– Advertising agency: Abracadabra Communications Limited
– Production: David Kan, Margaret Kennedy
General
Manning – The Pink Smile Cat
– Advertising agency: Metta Communications Ltd.
– Production: Andrew Lee, Hardy Lam, Teddy Leung
Special Category (campaign)
Vitasoy International Holdings Limited – 7 Million People Story 2012
– Advertising agency: DDB Group Hong Kong
– Production: May Wong
