Month: January 2016

Fitbar taps into healthy lifestyles Vietnam

Posted on by Cimigo

Healthy packaged snacks emerge in Vietnam where Fitbar taps into healthy lifestyles in Vietnam.  Fitbar form Kalbe Indonesia launched in October 2015.  The proposition combines great taste with health for guilt free snacking. The 25g rice cereal bar retails for 8,000d (or 39,000 for a box of five) providing a good value convenience.  There are not enough healthy brands to satisfy consumer desires as Cimigo, market research companies Vietnam Asia, demonstrated in market research reports Vietnamese Consumer Healthy Choices.

Fitbar for healthy lifestyles

Kalbe has correctly identified a lifestyle need for healthy convenient snacks in Vietnam, however they will need to invest heavily to build the category as the first entrant. Cimgio suspect that Fitbar will remain niche unless a more aggressive competitor enters the fray, who is prepared to make the marketing investments required to build the category.   It is a matter of timing, but we expect to see this healthy snack category to evolve over the coming three years.

No TVC investment has yet been seen in Vietnam.  The TVC below is from Indonesia.

Fitbar for healthy lifestyles from Indonesia TVC

More hot consumer market research trends Vietnam Asia

Superfood Moringa tea Vietnam Asia

Posted on by Cimigo

Superfood Moringa tea available in Vietnam.  Moringa has long been recognised  as superfood, packed with an abundance of nutrients. Moringa has traditionally consumed as a powerful nutrition source and  has received numerous claims of health benefits in traditional remedies.  Traditional remedies account for 60% of all consumer healthcare spending in Vietnam according to Cimigo, market research companies Vietnam Asia, see market research reports Vietnam Consumer Healthcare Trends.

Vietnam has a strong predisposition to traditional remedies

The Vietnam consumer market has a very natural and strong predisposition to traditional remedies.

Mori markets the moringa (Chùm ngây) benefits in a range of healthy teas. Healthy beverage propositions abound today as consumers seek healthier lifestyles and increasing spurn artificial additives.  There are not enough healthy brands to satisfy consumer desires as Cimigo, market research companies Vietnam Asia, demonstrated in market research reports Vietnamese Consumer Healthy Choices.

Mori delivers a sense of naturalness, simplicity and health in their product range.

Cimigo expect to see the proliferation of similar natural and healthy propositions.   However we also expect to see consumer marketing budgets back this superfood (which is also harvested in Vietnam) as it moves from moringa based products into the realm of mass marketing.  We expect moringa will increasing be used as an added ingredient to support existing mainstream consumer product propositions with a strong rational reason to believe.

For some indulgence with your tea, feel less guilty with a delicious Mori moringa cookie.

More hot consumer market research trends Vietnam Asia

Korean soft power gets physical in Vietnam Asia

Posted on by Cimigo

Korean soft power has been nothing but soft, over the past two decades a deluge of Korean TV drama series, music and models has had a far greater influence on Vietnamese pop culture than any other country. This soft power has been instrumental in driving the success of Korean beauty, cosmetic and personal care brands.

Korean soft power now gets physical in Vietnam Asia

Emart is the largest retailer in Korea was founded in 1993 by Shinsegae as the first discount retailer in South Korea. Emart opened  the first 12,000 square metre retail store in December 2015 in Saigon, Vietnam with a proposition of a happy hypermarket .  Emart has plans for many more stores across Vietnam.   Emart is the second major Korean player in the retail landscape in Vietnam after Lotte Mart.  Emart should be able to leverage Korean soft power in Vietnam into sales and impact consuemr shopping behaviour. The first store is located at 366 Phan Văn Trị, phường 5, Go Vap, HCMC.

More hot consumer market research trends Vietnam Asia