Month: March 2016

Ubiquitous free wifi in Vietnam

Posted on by Cimigo

You do not have to go far in Vietnam to find free wifi.  Free wifi in Vietnam is available in nearly all cafes, restaurants, shops and now in taxis. Mai Linh Taxi launched free wifi in their taxis in early 2016. Whether tracking your drivers route or just catching up on Facebook, free wifi access has become ubiquitous in Vietnam. In 2014 the HCMC Transport Cooperatives Association introduced fee wifi on all public buses.

Danang city wide free wifi in Vietnam

Danang city, central Vietnam, provided free wifi across the city from 330 base stations to encourage e citizens and provide universal access to Danag’s residents from all economic backgrounds.

Internet penetration in Vietnam, Asia

Online penetration in Vietnam, Asia has grown to 40 million Vietnamese consumers in 2015.  Vietnam’s internet penetration is now at 44%. Market research in Vietnam, Asia conducted by the market research agency Cimigo amongst 5000 Vietnamese consumers Vietnam consumer online behaviour highlights far more urban Vietnamese consumers are online than are not. Market research Vietnam, Asia demonstrates that from grocery shoppers to credit card holders the majority of Vietnam’s consumers are online.  Key decision makers for household purchases are predominantly online. Whether it is for detergents, shampoo or pharmaceuticals Vietnam’s consumers are actively online.

Market research Vietnam, Asia highlights how three quarters of Vietnam’s consumers are looking for brands online, claiming that the internet helps them find out about new products. Two thirds of Vietnamese consumers are online every day and on average are spending 180 minutes online per day.

Ubiquitous free wifi in Vietnam be in cafe, buses, taxis or city wide in the case of Danang help propel Vietnam’s e-citizens and provide yet more opportunities for digital brand marketing.

More hot consumer market research trends Vietnam Asia

Cimigo, a market research agency Vietnam, Asia presents the latest consumer trends.

Mapping customer journeys

Posted on by Cimigo

Cimigo constantly assist clients in mapping customer journeys, so that they may work to improve customer experience. From financial services to e-commerce to automotive sales there is no shortage of empirical evidence that moving beyond single customer touch points improves customer acquisition, experience satisfaction, retention and revenues per customer.

Mapping customer journeys pays dividends

The rise of e-commerce platforms in Asia meshing with bricks and mortar retail make the customer journey ever more important.  Many platforms currently fail to understand how the two interact and focus on at e-platform visits and sales conversions in isolation.

With a thorough understanding and mapping of customer journeys the return on investment in e-commerce platforms becomes more evident with the impact on foot traffic and in store conversions and up selling.  The ability to mesh e-platforms and in store mechanics can be far better deployed to measure the impact, improve upon it and encourage more sales conversions in the customer journey.  A journey which is rarely a linear!

A recent article by McKinsey highlights show many companies focus on discreet touch points without consideration of the total journey.  Most companies perform fairly well on touch points, but distinctive performance on journeys can set a company apart. Delivering a distinctive journey experience makes it more likely that customers repeat a purchase, spend more, recommend to their friends, and stay with your company.  

Mapping customer journeys is easy

Whether life insurance, automotive service or buying a new laptop mapping customer journeys is easy. The process need not be time and cost exhaustive.  Cimigo employs a combination of observational and primary research, often with mobile research to easily capture observations.   Consumers can readily and easily capture their journey on our mobile application and in depth interviews explore the relevant stages of; sales or service approach, search, social validation, persuasion, commitment.

Visually mapping the many consumer journeys and combining these with in depth interviews to understand what motivated, delighted, confused, frustrated and inhibited consumers is key. The actions required to improve the experience become immediately visible.  This enables action plans to be built that deliver far improved customer experiences, more efficient acquisition and improved revenue.  Many of the most impactful actions are easily deployed and like a good customer insight are extremely obvious with the power of hindsight.

 

 

 

Cinema for kids – Indonesia Asia

Posted on by Cimigo

Cinemaxx Junior launches the first cinema for kids in Indonesia, Asia.

Innovation in cinemas as competition increases focuses on kids enjoyment.  A new experience for kids, overcoming parental frustrations with cranky kids and ensuring kids avoid being scared by the darkness and loud sounds. Cinemaxx Junior has created an experienced designed for kids in their their Karawaci, Tangerang cinema in Jakarta, Indonesia. Cinemaxx, affiliated with Lippo Group, now has 16 theaters  in 11 cities across Indonesia.

First cinema for kids – Indonesia Asia

Cinemaxx Junior is designed for kids aged 3-10 years old and serving children’s new or classic movies. In one day, Cinemaxx Junior plays the movie in 3 schedules. Outside the studio, Cinemaxx also provides kids play arena such as tube slides, giant trampoline, flying fox, etc.

Cinema for kids - Indonesia Asia

To get inside the theatre, the kids use slides and are welcomed by a colorful pool of soft balls. The side wall of the studio also decorated with glowing trees.  The kids are offered with 4 types of attractive seats: sofa bed for 2 people, cinema seat, lounger, and bean bag seat. The cinema does not turn off all the lights and the sound has a lower volume than adult theatres.

Cinema for kids - Indonesia Asia

Ticket prices are high at double a normal movie theatre experience,  however the willingness of Asian mums to spend on their children is likely to see the this movie entertainment proposition succeed and expand.

Competition in the cinema landscape is growing in Indonesia, Cimigo recently reported on CGV Blitz Culturelex and Cinemaxx Junior will likely propel further competition.

More hot consumer market research trends Indonesia Asia

Cimigo, a market research agency Indonesia, Asia presents the latest consumer trends.