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TOP Coffee is one of the newest coffee brands in Indonesia. It is a brand from Wings Food, which launched in 2012. It is a mix of Arabica and Robusta coffee.
TOP Coffee marketing focuses on brand ambassador, Iwan Fals. A famous Indonesian singer in late 80s to 90s. His songs are known have strong characteristic about Indonesia and have the one of the biggest fan bases across Indonesia, called OI (‘Orang Indonesia’ or Indonesian). In TOP Coffee’s latest TVC, TOP Coffee Susu Kental Manis or TOP Coffee Sweetened Condensed Milk (SCM), Iwan Fals gathers with young people when one offers him a coffee with SCM. After that, Iwan challenges them, “Can you make a cup of coffee plus SCM as good as in my era?”
In the past, consumers had to mix the coffee and the SCM with the right dose to get the perfect taste we want. TOP Coffee delivers a convenient instant coffee with just the right mix of SCM in a sachet. A novelty to urban young adults but a blast form the past for older adults. TOP Coffee is being different in a competitive landscape of instant coffee by bringing back a traditional authentic coffee taste with convenience. With luck it will remind many consumers of that sense of community and sharing enjoyed over coffee at stalls (warung kopi) in days past.
More hot consumer maket research trends Indonesia Asia
Cimigo Indonesia is an Asian focused consumer market research agency, we pride ourselves on being agile aided by the use of the latest technology to capture the true voice of consumers in Indonesia, Asia. All of our data collection is digital in Indonesia.
Cimigo Indonesia operates from nine cities in Indonesia. Cimigo has forty market researchers in Indonesia and three hundred field interviewers armed with tablets. Cimigo operates call centres, an online panel and numerous online and on mobile communities for market research in Indonesia.
Instant noodles are a staple in the Indonesia’s collective diet. Bakmi Mewah (Luxurious Noodles) joins the market with a unique luxury proposition that redefines the category. More than instant noodles as we know them, Bakmi Mewah is closer to the chicken noodles (Mie Ayam) served by hawkers, providing slices of chicken, mushrooms, and dried leeks to complete your meal. The packing reinforces the proposition, not a plastic pack but a luxurious carton box.
Even the seasoning is different, not a small plastic pouch with powder, but instead, Bakmi Mewah sports a seasoning paste with a mix of oil, seasoning, and salt soy sauce. No powder suggests no monosodium glutamate (MSG) implying a healthier meal. Compared to a hawker meal at a typical IDR 10,000 price tag, Bakmi Mewah is retailing at IDR 7,000. Regular instant noodles are a mere IDR 2,000.
The commotion does not trouble them. Sound-related habituation and the mind is not any more essential approach to record sound or clamor makes a passionate reaction. Would need to tune into repetitive sound the foundation to help cover diverting sounds. You live on a bustling street, railroad lines, or if the sound troubles you, the background noise to cover the vote. Repetitive sound additionally a sleeping disorder, tinnitus or ringing in the ears can be exceptionally helpful for the individuals who endure. It is in nature, in view of white The Gout Code PDF commotion, which seems, by all accounts, to be exceptionally valuable for covering diverting sounds. You can hear the waves, appreciate sitting on the shoreline? Sound waves, stream, waterfall, rain falls duplicate nature’s additionally near repetitive sound burglary.
Whether Bakmi Mewah sources business from hackers (more hygienic, no MSG, convenience) or other instant noodle brands (more luxurious, more nutritious) remains to be seen. However, this noodle innovation is yet more evidence of marketers responding to consumer trends in Indonesia, Asia for heather lifestyles.
More hot consumer market research trends Indonesia Asia
Cimino, a market research agency Indonesia, Asia presents the latest consumer trends.
